Noogi was born with a mission to redefine the concept of chairs


Share The design world teems with chairs and lighting, typically the first physical manifestations of creative visions. Despite the plethora of...


2024, 25.06

options, pinpointing unmet needs in a seemingly settled domain can be challenging. However, NOOGi stands out—an innovative Made in Korea initiative born from the personal journey of its founder, it represents a distinct breakthrough. Chairs are an integral part of our daily lives, whether at home, in the office, or on public transportation, and we all have encountered varying degrees of comfort. But how often do we reflect on the impact a chair has on our health? The story behind NOOGI sheds light on this aspect. Driven by medical insights and extensive data, Chanwook Park, the CEO, has crafted what he

considers the perfect chair. Captivated by what I learned from their website, I was compelled to delve deeper and interview Chanwook. While I’m particularly drawn to interviews for their ability to provide direct insights and details not easily found elsewhere, I was especially intrigued by his use of wood—a simple material—where

design crucially enhances functionality. This exemplifies the enduring potential for learning and innovation, highlighting how a focused understanding of market needs and consumer desires can lead to unexpected advancements in

product design. Chanwook Park: “In 2013, while studying in Brussels as an exchange student, my life took an unexpected turn. Seemingly out

of nowhere, excruciating back pain disrupted my daily activities. Despite multiple MRI scans revealing a clean spine, the pain persisted and worsened during my service in the Korean military. It was eventually diagnosed as Ankylosing Spondylitis, a debilitating rheumatic disease affecting the pelvis and spine, which explained why conventional scans initially missed the root cause. For six long years, from 2013 to 2019, I struggled with this condition, confined mostly to a bed and unable to enjoy simple pleasures like dining with friends or working without discomfort. The financial burden of approximately $20,000 annually for medical care added to the challenges I faced. Then, a friend’s suggestion sparked a revelation: why not channel my firsthand experience into creating solutions for others suffering from similar issues? Recognizing that sitting was the epicenter of most activities—eating, working, commuting—I realized that chairs, often overlooked as a mere piece of furniture, could be pivotal in transforming lives as a healthcare product. Year after year, I witnessed a growing number of young people seeking medical attention for back problems caused by poor posture exacerbated by inadequate chair designs. The divide between aesthetically pleasing chairs and ergonomically sound office chairs prompted me to challenge the status quo. My...

другие новости